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March 4, 2008
By: TOM BRANNA
Editor
The Benchmarking Company’s newly-released Pink Report, The Age of Naturals, which surveyed more than 1,800 women across the U.S. who regularly buy beauty products, uncovers the attitudes of two specific groups of women: those who regularly buy natural/organic beauty products, and those who buy traditionally-made beauty products. According to the study, 82% of natural/organic beauty buyers want to look beautiful, yet natural, compared to 64% of their traditional buying counterparts. Natural ...
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